How to Show Don't Tell in Emails... and When to Tell
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The One Single Strategy to Sky High Engagement and More Sales that You Can Inject in Your Emails Today
What's the problem with most emails today?
They are so "ho-hum."
Seen them all before.
Boring.
Delete.
If you don't want your emails to dump into the "next - delete - next - delete" cycle, you need to add storytelling.
But telling a story that doesn't engage your audience... that's just a different kind of "ho-hum."
A story must engage.
You must create empathy for your characters, whether that's yourself, your dog, or your grand-child.
If your readers don't care about your story, they'll delete your email long before they reach your call-to-action.
And, as you know, no clicks = no sales.
Fiction Writers Have a Similar Problem
If their stories don't grab the reader and pull them down into the book, the reader will put down the book.
And that means no or bad reviews, and the reader will definitely not pick up the next book by that author.
Fiction Writers Have a Solution
That's why one of the first things a fiction writer learns is that she must "show, don't tell."
This sounds simple, until you try it... Then you find out that there is a lot you must know about this.
As Email Marketers We Don't Need to Master Show, Don't Tell
But we still need to use it.
There are so many advantages to showing:
- Your subscriber will feel part of your story.
- Your subscriber will feel empathy for your characters.
- Your subscriber will read the whole story.
- You've increased your chances of getting that click.
So, how do you "show"?
In short, instead of writing, "I missed my train," you "show" what happened.
I rushed towards the stairs, heaving in air, ran down them, through the corridor, and up a new flight of stairs to platform 6.
When I got up, I saw the red lights disappear in the distance.
But Britt... That's So Much Longer
Yes...
And that's the disadvantage of showing. It takes many more words.
Normally, that's not a problem, because the reading experience is more interesting.
But if you show everything... then your subscriber will get overwhelmed.
That's why there is a time to show and a time to tell.
When I got a question on Twitter about when not to show, I knew I needed to write a book about it.
Allow me proudly to present...
Inside How to Show Don't Tell in Emails... and When to Tell You'll Learn One of the Most Powerful Methods to Creating Engagement and Empathy
These ways are...
- Easy to implement
- Fast to get started with
- Ground-breaking, whether you have a big or a small list.
WHO IS THIS EBOOK FOR?
- Email marketers who want results.
- People who want to make a living online.
- List owners who care about their subscribers.
- Anybody who wants to work less and obtain more.
Disclaimer: Your results are not guaranteed.
WHAT YOU WILL RECEIVE
- A no-fluff 29-page eBook showing you winning techniques you can start following today.
- A cool bonus: My Story Journal Template for you to copy and peruse.
- Lifetime access to updates, even if I increase the price later.
Just finished "Show, Don't Tell" and am blown away by how clear you've presented everything.
You've put together a gem of a course on how to write more effective emails.
Anyone who wants to make more sales should pick this up immediately.
~ Evan Kelly
You'll receive instructions to download your eBook directly in your email inbox.
This is a digital product. All sales are final.
BONUS
Get a copy of my Story Journal Template that you can use for yourself.
It will help you keep track of all the things happening to you that you can use in emails later.
I'll even add a few examples of your own.
TO GET THIS GEM NOW, SCROLL UP AND CLICK THE "I want this!" button.
You'll get direct access to the course, no matter what time of the day or night you're buying this.
If the PayPal option doesn't show up (seems to be a new glitch) then just click to change payment method and it will show.
ABOUT THE AUTHOR:
Britt Malka quit her day job in 1995 and has been independent ever since. She has made a living online since 2000 and loves every bit of it.
She creates courses, eBooks, and more to help her students obtain the same lifestyle she has: A life in full freedom.
For all my action takers - see you inside ✌️